TVS VICTOR EDGE AND A BAD EXAMPLE IN ADVERTISING

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If you have seen the recent ad from TVS about their bike - TVS Victor Edge, you would be surprised about what they are up to. When did corporations forget about their responsibility and started throwing away all the rules in public? The ad glorifies a dad who drives dangerously in a zig zag manner in heavy traffic, with no regard to traffic rules, lane disciplines and speeds, just to bring his kid’s homework to school. And the dad is picturised as the hero on his bike, which they call "traffic cutter". Whatever happened to the days when automakers talked about wearing helmets, road safety and things like that? This is the ugliest form of advertising I have seen in a long time. Where would they go next? Would they encourage you to jump signals? Drive past yellow lights at great speeds? TVS needs to wake up and make ads with more responsibility.

I decided to take this up with TVS and have written them the following email. I sincerely hope they take it seriously and respond to my mail sensibly. Here is the copy of the email:

"I saw your ad on the bike TVS Victor Edge, described as 'traffic cutter'. I have to say that it is shocking for a company like yours to encourage bad driving on roads - in a zig zag fashion at high speeds with no lane discipline and complete disregard to rules. I request you to be more repsponsible with your advertisements and take this particular ad off air. I hope you take a quick action on this."