TVS APACHE: MARKETING ON A CD

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I picked a copy of Autocar India today from the news stand. When I went home and opened the magazine, something fell off from it. It turned out to be a CD about TVS Apache. They were innovatively marketing it on a CD.

The people who have worked on the CD seem to have done a good job of it. it is made using macromedia flash, and has some interesting images of the bike, feature and specs and more things. There are some goodies for the intersested - like some games, wallpapers and screen savers for download. Most of the stuff on the CD are also available on the TVS Apache website, and there is also a contest. Have a look at the site.