Finally, a replacement for Maruti Esteem
Everyone knows that Maruti Esteem is really old model and it needed a replacement. Its looks were getting dated despite a face lift and the car was old and had a feeling of being outdated. Maruti has finally unveiled a replacement to Esteem, called Dzire.
Launch of Dzire would being in some action in a segment which was much neglected by most car companies. When upgrading their older cars from lower C segment, most companies ended up launching cars much bigger. Ford Fiesta was pricier than Ikon which is also an old car but still in the market. When GM replaced Open Corsa, their replacement was the expensive Aveo. Even Maruti launched a big sedan SX4 which was at a higher segment. Renault Logan which is priced slightly lower than Fiesta, Aveo or SX4 still could not beat the price of Ikon, Esteem or Corsa. Tata Indigo is one of the not-so-old car in the category which somehow did not make a mark with the skeptics despite being the bestselling in the price range.
The new sedan, which will be unveiled on March 26th is said to be a sedan version of Swift. According to news source, the car’s price would start from Rs.4.5 lakhs. And the good news is that unlike SX4, there will be a diesel version which would be priced around 5.2 lakhs.
Also see: Dzier website, which doesn’t unveil much before the official launch but only gives a glimpse of it.