Ford’s Small Car Plans
Finally Ford is joining nearly every other car manufacturers and is planning a small car. GM now has one, even though they took really long time to get on board. Maruti and Hyundai have been the leaders of the pack when it came to small cars. Toyota and Honda don’t have one, but they have long been planning for it or working on one. Though Toyota and Honda still don’t have anything concrete to talk about, Honda has small cars in on their drawing boards, and Toyota has contemplated on bringing out a Daihatsu car and have later sent confusing signals, but still admitting that a small car is important. Ford was lagging, but they are finally planning to join the foray. Ford India’s Scott McCormack, Vice-President, Marketing, Sales and Service says Ford is working on a small car and will have on by 2010. With Ford already having a car like Ford Ka in European markets, I have always wondered why weren’t they planning one for the Indian markets. With a small car, Ford India will have something to offer in nearly all categories.