December issue of Autocar India magazine makes a mention of a new Maruti Baleno. They don't seem to have much substance in their story, yet they seem to be confident about it. All they have are some pictures of a left-hand-drive car with Suzuki logo behind it, and they don't even say where the pictures are taken from. But there is a small mention that the new Baleno will be similar to its Chinese counterpart. They support their argument by another fuzzy image, which they claim to be that of the new Baleno being tested by Maruti. The date of launch they are projecting is 4-5 month down the line in 2007, and make a price estimate of Rs.7-8 lakh for the new car.
I am not sure how true is the story, but Baleno surely needs a replacement. Infact, Baleno is a much appreciated car and is the best value for money car in its segment, but its dated looks alone have done lot of damage to its sales. Customers who would want to buy a Baleno are also discouraged by the fear that it may be obsoleted by Maruti very soon. If they launch a completely new car costing 7-8 lakhs, Maruti will loose the value for money advantage they have on current Baleno. Maruti has an experience of sprucing up the looks of their cars in the past - like the Zen and Esteem. Neither Zen not Esteem see an improvement in sales after they got the new looks, but a similar job could do wonders on the Baleno if they can make it look contemporary but retain everything inside and keep the same price tag. If they do that, they can also work on getting a replacement for Esteem, which is badly needed immediately, instead of spending their energy on a new Baleno.
Labels: maruti, new launch